Company C was looking to design a new touch interface that would be scalable to multiple application platforms, giving various products the same look & feel and only requiring software changes. They have used off the shelf/traditional touch displays in the past, but knowing that user experience is critical to their success, along with requirements of interface functionality in cold temperatures, Company C needed a custom capacitive touch solution.
*side note: off-the-shelf touch sensors typically come adhered directly to the display, this leaves companies having to compromise their design to fit within standard size offerings. See: Off-the-Shelf vs. Custom